Overview of Aunt Hazelnut Sports:
Hazelnut Sports is a Barbados-based sports equipment company specializing in paddle sports while also supplying general athletic gear to schools and institutions. Their branding needed to balance a professional sports identity with a bold, youthful energy that speaks directly to the next generation of athletes. By pairing dark, powerful imagery with striking orange contrasts, the brand projects both strength and modern appeal.
Design:
We created a digital-first identity system designed to thrive on websites, e-commerce, and social platforms while maintaining consistency in print.
Inspiration:
We designed with a high-contrast palette of deep blacks and vivid orange, ensuring the brand feels sharp and recognizable across all mediums.
The Experience:
We developed a dynamic website that blends bold visuals with easy navigation, allowing young athletes and schools alike to explore products and services seamlessly.
In Practice:
We refined the branding through iterative testing across digital and print mockups, ensuring the identity retained impact from screen to shelf.
Translating into Digital & Print:
We optimized graphics, typography, and imagery for web performance, social media campaigns, and online ads while keeping them adaptable for printed catalogs and signage.
We applied the bright orange brand color as both a digital highlight (buttons, hover states, CTAs) and a print-ready accent for uniforms, packaging, and collateral.
We built layouts that maintain clarity and impact across mobile screens, posters, and institutional materials, ensuring the brand speaks consistently everywhere.
Conclusion:
This project allowed us to merge the energy of youth sports with the practical needs of professional institutions. Today, Hazelnut Sports thrives with a bold online presence through its modern website, while also standing strong offline with reliable print materials — a brand built to inspire both athletes and schools across Barbados.
