Introduction:
Aunt Mary’s is a Barbados-based cocktail brand, with 2 flavours (Rumfulup and Blissfulup), served at select island resorts. Their identity needed to embody the feeling of a fun, carefree time in Barbados while being instantly recognizable and visually refreshing. Our goal was to create a vibrant brand that captures the island’s spirit and stands out in a competitive resort environment.
Design & Inspiration:
Symbolism:
We curated imagery and patterns inspired by Barbados—from ocean blues to sun-soaked accents—that grounded the design in place.
Colors:
We built the identity around a bright, tropical color palette that immediately conveys refreshment and warmth.
Execution:
We worked through multiple refinements and revisions, collaborating closely to meet both creative goals and technical requirements for can printing. We balanced aesthetic appeal with functionality, ensuring the design printed flawlessly while retaining vibrancy and impact.
Crafting Aunt Mary's Branding Elements:
We applied our print production expertise to translate bold, tropical visuals into a can design that remained crisp and eye-catching.
We adapted the textures and colors of the island into CMYK print values, guaranteeing accuracy and consistency across production runs.
We refined every detail to ensure the design looked as refreshing on the shelf as it felt in the resorts, merging creative energy with technical precision.
Conclusion:
This project was a rewarding collaboration that combined creativity, technical skill, and cultural inspiration. Today, Aunt Mary’s Rum Cocktail continues to be a recognizable and successful brand at Barbados resorts, bringing visitors a taste of island life with every sip.
